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Chae Yeon is the Boss .

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Post by marijoy Thu Jun 26, 2008 10:50 am

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Korean pop star Chae Yeon has opened her own fashion store at Seoul Fashion Centre on June 24, selling her own brand Bequem (German word for ‘comfort’).

The new entrepreneur on the block is handling her business from top to bottom, from business planning and marketing to modelling for the brand. Bequem is focusing on caps, bags, shoes and other accessories at the moment, with plans to venture into clothing in future.

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Chae Yeon is the Boss . 318

source : YienJee's Asian Journal
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Post by jenchoi Thu Jun 26, 2008 3:01 pm

The Bequem hats are so cute!
I have one and everyone asks me where i got it Very Happy

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Post by toocutedoggy Thu Jun 26, 2008 3:03 pm

haven't seen her around these days, so that is what she's busying~
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Post by princessjanny Thu Jun 26, 2008 6:53 pm

OMG I WANT ONE SO BAD.
is there a place to get it in the United States?
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